Retail Expansion in Dandenong Drives Shift in Local Job and Talent Market

Dandenong’s retail landscape is undergoing significant transformation following the $145 million acquisition of Dandenong Plaza by development group Pelligra. The company’s ambitious 15-20-year masterplan aims to expand the site to 209,000 square metres, integrating residential, retail, commercial, and hotel spaces. This evolution accompanies a surge in new store openings and renovations within Dandenong Square, reshaping local employment and talent requirements.

A retail resurgence aligned with population growth

The region’s growing population and forecasted retail demand are major factors behind this shift. The catchment area is expected to expand from 254,000 to 292,000 residents by 2036, driving retail spending from $3.0 billion to $4.8 billion according to Greater Dandenong Council forecasts. Such growth fuels demand not only for retail workers but also for professionals in customer service, management, logistics, and commercial real estate development.

New store launches at Dandenong Square illustrate this trend. Over the past year, outlets such as Supps 247, Best & Less, Ten Tops, Ivory, CTC, and Glenny Kebabs have opened their doors, while existing retailers like McDonalds, Prouds the Jewellers, OPSM, and Hairway have upgraded their fit-outs. The centre continues to offer over 160 specialty stores and two food courts, with further upcoming fit-outs planned for ANZ, Westpac, and Beautique Fashions. These openings and refurbishments generate a broad spectrum of job opportunities, ranging from retail assistants and hospitality staff to retail managers and corporate roles.

Shaping local employment and talent pools

Large-scale projects like Pelligra’s redevelopment of Dandenong Plaza are reshaping the job landscape beyond retail. The masterplan’s integration of mixed-use residential and commercial spaces will increase demand for construction workers, architects, urban planners, property managers, and hospitality professionals linked to the hotel components.

Simultaneously, Dandenong Market, the second-largest and second-oldest market in Melbourne, maintains its role as a vital business hub. Hosting over 200 family-owned enterprises and attracting roughly 5 million visitors annually, the Market continues to underpin local jobs and entrepreneurial activity. Its proximity to Dandenong Square enhances retail ecosystem connectivity, fostering a diverse talent economy.

The City of Greater Dandenong Foundation supports this evolving landscape with initiatives like the Business Grants Program, offering start-up grants up to $8,000 plus mentoring and marketing support. Also, the Business Kick Starter Program delivers strategic workshops and mentoring tailored for new entrepreneurs, which help develop the skills pipeline needed by expanding retail and commercial sectors.

Industry observers point out that as retail becomes more integrated with residential and commercial development, workforce requirements diversify and elevate. Demand for digital skills, customer experience expertise, and management know-how grows amidst traditional retail roles. Technology-driven companies like SPEE3D, which began in Dandenong and now operates internationally, highlight how innovation intersects with local business growth.

Looking forward: adapting to opportunity

The ongoing transformation presents both challenges and opportunities to job seekers, employers, and educators. With forecasted retail spending rising by nearly 60% through 2036 and population growth underpinning demand, local businesses will need employees equipped with both frontline retail skills and broader commercial understanding.

For job seekers, gaining experience in customer service, merchandising, and hospitality can provide immediate entry points, while upskilling through programs and mentorship can unlock advancement into management and specialised commercial roles. Employers may find value in partnering with the Greater Dandenong Chamber of Commerce’s Business Awards programs and local mentoring initiatives to attract and retain top talent.

As Dandenong Plaza’s redevelopment progresses and new retailers continue to open in Dandenong Square, this economic and structural shift will likely translate into sustained job creation and evolving career pathways within the region’s retail and commercial sectors.

This article is general information only and is not personal financial or investment advice. Consider your own circumstances and seek licensed professional advice before making financial decisions.